Every brand has an origin story. Ours didn’t begin with a trend report or a flashy idea. It began with a question that felt increasingly unavoidable, especially for a new generation of drinkers:
Why does the way we drink still feel so disconnected from the way we try to live?
At Holistic Spirits Co., that question became the foundation for everything that followed.
Where the Brand Began
Long before there was a bottle, a label, or even a name, there was curiosity, and a healthy amount of frustration.
For Amy Holmwood, that frustration came from decades spent working in wellness, nutrition, and science-based product development. Her career has always lived at the intersection of what we consume and how it affects us, both immediately and over time.
As consumers became more intentional about food, skincare, supplements, and sustainability, one category stood out as oddly untouched by that shift: spirits.
Vodka was vodka. Gin was gin. Artificial flavors were normalized. Additives were rarely discussed. Transparency was optional.
Amy wasn’t interested in reinventing drinking culture. But she was deeply interested in asking better questions about it.
Starting With Science, Not Shortcuts
Instead of beginning with flavor trends or marketing angles, the brand began with formulation.
Amy partnered with renowned chemists and distillation experts, approaching spirits the same way thoughtful wellness products are built - with discipline, restraint, and respect for ingredients.
The goal wasn’t to make grand promises or chase “better-for-you” claims. It was to explore what was possible when spirits were crafted using real plant botanicals, chosen for their balance, complexity, and long history of use across cultures.
No artificial flavors.
No unnecessary additives.
No shortcuts disguised as innovation.
That work laid the groundwork for what would become Origen Holistic Vodka.
Why It’s Called Origen (and Why It’s Spelled That Way)
The name Origen is intentionally spelled differently because it was created for people who drink differently.
Origen represents a new generation of drinkers. People who read labels. People who ask where ingredients come from. People who care about sourcing, sustainability, and transparency - without wanting to give up flavor, ritual, or enjoyment.
The spelling reflects that shift.
It signals a break from convention and a willingness to challenge long-standing norms in the spirits industry. Origen isn’t about nostalgia or old rules. It’s about evolution, about rethinking how spirits are made and who they’re made for.
Origen is for drinkers who expect more from what’s in their glass. More thought. More clarity. More alignment with the way they live.
The Birth of Origen
Origen was never meant to be another flavored vodka.
It’s a botanical vodka infused with elderberry, muscadine grape, green tea, and artichoke - plants selected not for trend appeal, but for their depth, history, and harmony when brought together.
Each ingredient plays a role. Together, they create a vodka that’s smooth, subtly complex, and unmistakably intentional. Free from artificial flavors, colors, GMOs, and additives. Gluten-free. Crafted with care from start to finish.
Origen isn’t about stripping drinking down to nothing.
It’s about building it back up - thoughtfully.
A Shared Vision Takes Shape
When Woody Harrelson joined as a co-founder, the vision expanded naturally. A longtime advocate for plant-based living and environmental responsibility, Woody shared the same belief: what we consume should align with our values, not contradict them.
Different backgrounds. Shared principles.
Together, they built a spirits company rooted in transparency, sustainability, and progress - without sacrificing flavor, enjoyment, or the social rituals that bring people together.
That philosophy later gave rise to Harmony Gin, a gin that honors tradition while expanding it. Classic botanicals meet the same holistic plant foundation, resulting in a spirit that’s balanced, expressive, and versatile.
More Than What’s in the Bottle
Holistic Spirits Co. was never about perfection. It’s about intention.
It’s about choosing responsible partners.
About asking harder questions.
About creating products that reflect how people actually live today.
We believe a spirits company can be both enjoyable and accountable. That sustainability and transparency aren’t extras - they’re essentials.
Why We’re Sharing This Now
At the start of a new year, it felt like the right moment to pause and share where we began - not as a brand exercise, but as an invitation.
Because everyone has an Origen.
Maybe it was the moment you started paying attention to what you consume.
Maybe it was choosing quality over convenience.
Maybe it was realizing that what you drink should feel as intentional as what you eat.
What’s Your Origen Story?
We’ve shared ours. Now we want to hear yours.
A moment.
A shift.
A reason.
What sparked the way you drink today?
What made you choose more thoughtfully?
What’s your Origen story?
This year, we’re opening the conversation - and inviting our community to shape what comes next.
Because Origen isn’t just where we started.
It’s how we move forward. Together.
